social media certification marketing notes

 

Inbound is all about being ________-centric, not competitor-centric. customer

When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. all of these things

What should you do if your competitor experiences a big, public blunder? be empathetic 

why are gifs useful? are great to quickly demonstrate a series of steps or detailed lists of information  

True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels? true

Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan? plan to experiment with publishing more statistics to Twitter

In social media content, “tone” refers to. the moods and attitude of your work

How are voice and tone related? tone is a subset of voice

Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action. "today only" "ends at midnight"

What does “content curation” mean? gather content that relates to your topic

Why should you include content curation in your social strategy all the above

True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience. false

What’s one reason why brands may fear encouraging user-generated content. its comes directly from users and out of the brands control

True or false? Companies delivering customer service see an annual financial gain of 7.5%. true

Why is developing community guidelines or “house rules” important? to keep things civil

True or false? Social selling is not an inbound way to conduct business. false

True or false? Buyer personas are primarily used for developing marketing campaigns. false

Fill in the blank: _____ ads are designed to collect information like name and email address lead

Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement. experimenting with different ad types

True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business. false

A social media audit will provide you value in all of the following areas EXCEPT: you can negotiate rates with rendor

True or false? Competitor benchmarking is one leading indicator of revenue success. true

The most important thing to keep in mind when measuring social ROI is. using the same metric for other platforms

What is an employee advocacy program. a program for all employees. 

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience. response

Why is employee advocacy important to consider as a key area for organizations and brands. employees embody company culture and values.

AI notes

 The biggest limitation about AI is yourself you have to have good prompt skills to give the AI actually what you want.

Large language model- artificial neural network 

Generative Ai 

1.Unsupervised generative pre training 

2.Reinforcement learning with human feedback

Generative

Pretraining

T

Model types

Text-text

text-image

image-image

image-text

speech-text

text-audio

text-video

Emergent capabilities- ai can role-play, teach, and even write poetry 

The age of AI is constantly improving while humans have stayed the same for many years

Better prompts skills- - better results

AI image comparison

 Copilot  

Gemini 

ChatGPT vs Copilot

 What's the greatest catch in superbowl history in 200 words

Chatgpt: 

One of the most iconic catches in Super Bowl history occurred during Super Bowl LI between the New England Patriots and the Atlanta Falcons on February 5, 2017. In the fourth quarter, with the Patriots trailing by eight points and facing a crucial third down, quarterback Tom Brady launched a deep pass down the middle of the field intended for wide receiver Julian Edelman. As the ball descended into a sea of defenders, Falcons cornerback Robert Alford tipped it into the air, seemingly destined for an interception. However, in a moment of incredible athleticism and concentration, Edelman dove forward, reaching out his hands just inches above the turf, and managed to snatch the ball before it hit the ground, securing possession as he rolled over. The jaw-dropping catch was initially ruled incomplete, but a replay review confirmed that Edelman had indeed made the reception, maintaining possession despite the tight coverage and ensuring that the Patriots' dramatic comeback would continue. The catch sparked a surge of momentum for the Patriots, leading to a game-tying touchdown and ultimately culminating in their historic overtime victory, making Edelman's miraculous reception one of the greatest and most clutch catches in Super Bowl history.

Copilot

One of the most iconic catches in Super Bowl history is the “Helmet Catch” by David Tyree of the New York Giants in Super Bowl XLII1. In a crucial moment against the New England Patriots, Tyree caught a 32-yard pass from Eli Manning by pinning the football against his helmet1. This improbable catch occurred on a third-down play, keeping the drive alive and setting up the Giants’ game-winning touchdown1. The play is remembered for its high stakes, the difficulty of the catch, and its impact on the outcome of the game. It’s a testament to skill, concentration, and a bit of luck, elements that often combine to create memorable moments in sports1. While there are many other remarkable catches in Super Bowl history, the “Helmet Catch” is frequently cited as one of the greatest due to its significance in the context of the game

AI tools

 Here's a two posters made from copilot- 

Another popular AI tool I found was fireflies. This tool plugs into popular video conferencing tools like Zoom, Teams, or Webex and automates the process of taking notes. 

Website vid resume

 Link:https://shabma47.wixsite.com/my-site-2

vid resume

 Vid resume https://youtu.be/pAT4xzcU__8

15-20 sec introduction about me

15-20 sec going over website

15-20 sec showing a yt vid

15-20 sec show graphic design work

Time 15-20sec	Script	video
Introduction 15-20 sec	Hello, My name is Malik Shabazz. I’m currently a Junior at Limestone University. I’m majoring in communications and would like my career to revolve around anything sports related. I have various things that I do  like having a youtube channel and website that talks about the latest news going on in the sports world.	Camera on me or I could show pictures of me while narrating over it. Maybe b roll as im narrating
Displaying website	The first thing I'm going to talk about is my website. The name of my website is LeekKnowsBall which also is the name of my YouTube channel. My website consists of the latest news about basketball and football. I also have my resume and some projects  I’ve work on at school on the website as well	Showing website
Showing channel	I also have a youtube channel that consists of news related to basketball and football. I always had a passion for sports and since I'm not playing anymore I felt this was a good way to express myself. My videos consist of past and current news. Here’s some of my most popular videos.	Screen record showing youtube channel
Graphic design work	I’ve taken various graphic design classes so I'm familiar with Adobe Photoshop and indesign. Here is a project I've worked on. This was a poster for a winter theme event on campus. Being familiar with these programs also have helped me learn how to make better thumbnails for my youtube.	Show graphic design work
Conclusion	If you're interested in football and basketball you’ve found the right guy. Also If you would like you reach me here’s my email shabma47@gmail.com	Showing email