social media certification marketing notes

 

Inbound is all about being ________-centric, not competitor-centric. customer

When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. all of these things

What should you do if your competitor experiences a big, public blunder? be empathetic 

why are gifs useful? are great to quickly demonstrate a series of steps or detailed lists of information  

True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels? true

Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan? plan to experiment with publishing more statistics to Twitter

In social media content, “tone” refers to. the moods and attitude of your work

How are voice and tone related? tone is a subset of voice

Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action. "today only" "ends at midnight"

What does “content curation” mean? gather content that relates to your topic

Why should you include content curation in your social strategy all the above

True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience. false

What’s one reason why brands may fear encouraging user-generated content. its comes directly from users and out of the brands control

True or false? Companies delivering customer service see an annual financial gain of 7.5%. true

Why is developing community guidelines or “house rules” important? to keep things civil

True or false? Social selling is not an inbound way to conduct business. false

True or false? Buyer personas are primarily used for developing marketing campaigns. false

Fill in the blank: _____ ads are designed to collect information like name and email address lead

Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement. experimenting with different ad types

True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business. false

A social media audit will provide you value in all of the following areas EXCEPT: you can negotiate rates with rendor

True or false? Competitor benchmarking is one leading indicator of revenue success. true

The most important thing to keep in mind when measuring social ROI is. using the same metric for other platforms

What is an employee advocacy program. a program for all employees. 

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience. response

Why is employee advocacy important to consider as a key area for organizations and brands. employees embody company culture and values.